X2C Global Hardware Launch
- 20+ Pages Launched
- 7 International Markets
- 1 mo Compressed Timeline
The X2C hardware launch was scoped as a standard four-month project. Then the timeline compressed to one month. Then there were layoffs — the project manager and the entire ops function were cut, with no handoff, no replacement, and no plan for who would absorb the coordination work. The launch scope didn't change: 20+ pages, seven international markets, full QA, localised assets, and stakeholder sign-off from PMMs across every timezone.
There was no vacuum that could afford to stay a vacuum, so I stepped in as co-DRI alongside the program lead — not as a formal appointment, but as a practical one.
The first thing that had to exist was a system. I built a QA tracker from scratch — a pages-by-markets spreadsheet with structured status updates and a coordination layer that became the single source of truth for everyone on the project. Every page tracked, every market accounted for, every stakeholder knowing exactly what they needed to review and by when.
When the launch date moved up by nearly a week, the tracker made the recalibration legible rather than chaotic. The most consequential moment came during a proactive asset audit I ran on the localised packaging imagery — for certain markets, that imagery simply didn't exist yet, a gap no one had flagged because no one had looked. Sourcing it before it became a launch blocker was the kind of intervention that's invisible when it goes right.
It went right. The hardware PMMs reached out directly after launch to say it was the most relaxed and professional launch experience they'd ever had with our team.
Clarity is a deliverable in its own right. The QA tracker wasn't overhead — it was the product, as much as any design asset, and treating coordination infrastructure with the same seriousness as production work is something I carry into every large project now.
The other thing this reinforced was the value of proactive auditing over reactive QA. Catching the localised packaging gap before it became a blocker wasn't luck — it came from looking at the full asset picture before anyone asked me to, which is a different habit than waiting for problems to surface.
“Olivia systematically organized QA reviews for over 20 pages across 7 international markets. Her detailed QA updates became the single source of truth for everyone involved. Our team couldn't have delivered X2C for web without her meticulous coordination.”
— Cyrous Bortey, Block
